Don't take our word for it, take theirs!
Daniel Shuman
Luca Ferretti
Ondrej Hradec
at Mascot Online B.V.
“Justin helped us implement robust product and marketing reporting which has guided our development roadmap, and growth strategy. Justin is a wizard with data and always met the challenge when we needed answers to specific questions. His strategic guidance has helped accelerate our growth and engagement with our customers.”
Daniel Shuman
“Before working with Justin and his team, we were doing very little with our data. Justin's guidance and the systems we've put in place with his help have transformed our business immensely. When needing to make critical business decisions, Justin has provided the necessary reports and analyses to effectively come to the right decision. I can highly recommend Justin & the projectBI team.”
Luca Ferretti
“Justin helped us moving from a full manual process to a semi-automated one, allowing our team to have not only a robust reporting process, but also easily accessible historical data of sales, marketing and other key components. He fulfilled our expectations and was professional in every aspect of his work. With the data pipeline we built with his guidance, we are now able to make faster and more reliable decisions, and we are taking the business to the next level.”
Ondrej Hradec
How projectBI helped Booster SEO increase user activation, feature adoption and lifetime value using custom-built product dashboards
Data Sources Integrated
Infrastructure Implemented
Dashboards Launched
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Working with Project BI has been the best decision we’ve ever made. Booster SEO has a huge advantage that for a long time, was a huge blocker for growth - endless amounts of data.
The problem was that we were blind to it - we tried every 3rd party app you can think of, but none were able to properly clean the data and provide accurate, actionable insights that allow us to build our roadmap with real strategy, benchmarks, and an understanding of where things stand and where the real gaps lie.
Within 30 days, we were up and running with not only robust dashboards, but a full overview of what we were seeing, positive and negative trends, and the areas we should be focusing on improving.
I’m grateful for the team who has helped take Booster SEO to a whole new level, and look forward to working with them for many years to come..
CEO at Booster SEO
Intoduction
Booster SEO is the #1 SEO app in the Shopify app store and has been providing value to the ecosystem since 2016.
Booster SEO approached projectBI in early 2024 with the goal of better understanding their product and user data. Booster wanted to benchmark key product performance KPIs and understand where there was room for improvement.
The projectBI team worked with Booster to set up a number of custom product dashboards which the businesses uses today to monitor its core funnel, feature adoption, retention and other useful metrics.
The projectBI team continues to support Booster by providing weekly analyses, infrastructure maintenance, and ongoing improvements to Booster's custom-built product dashboards.
The Challenge
When Booster approached projectBI, the company had a number of important product-related questions it needed to answer.
The business wanted to provide more value to users by improving the product, user experience and messaging, but the leadership didn't know the underlying numbers which prevented them from drawing up a roadmap.
Booster needed to benchmark the performance of their core funnel and feature adoption to understand where users were falling off and where improvements were needed.
The Solution
To solve this challenge for Booster, the projectBI team implemented a BI tech stack and developed custom product dashboards that could be used to answer Booster's product and user performance questions.
Stitch was used to replicate Booster's application data into BigQuery. dbt was used to build the necessary custom data models for the reports. The reports were built in Tableau and hosted on Tableau Cloud.
The Core Funnel and Feature Adoption Dashboards provided visibility into the performance of users within the application and helped the Booster leadership determine exactly where their application was underperforming.
The projectBI team leveraged the reports to provide answers to Booster's questions, as well as providing a number of additional highly impactful insights discovered from the reports.
Over the following months a number of initiatives launched by Booster SEO helped improve feature adoption, and life time value across all user segments.
See the Core Funnel Report in action
