Most senior analysts and product managers are familiar with the concept of cohort analysis but it is still foreign to many analysts and decision makers. Cohort analysis is a powerful tool that has to be leveraged by companies hoping to survive and thrive.
My goal with this post is for it to be your one stop shop for everything related to cohort analysis. This is the first version of the post but I plan to keep it updated.
Version 1 contains 40 links to different resources related to cohort analysis. These 40 resources are split into two lists. The first list contains links to 32 pieces of content on different blogs, YouTube and Slideshare. The second list contains 8 questions posted on Quora.
If you have any questions related to cohort analysis, or content you'd like to see in this post, then please comment below.
What is cohort analysis?
Cohort analysis is a subset of behavioral analytics that takes the data from a given dataset (e.g. an eCommerce platform, web application, or online game) and rather than looking at all users as one unit, it breaks them into related groups for analysis. These related groups, or cohorts, usually share common characteristics or experiences within a defined time-span. Cohort analysis allows a company to “see patterns clearly across the life-cycle of a customer (or user), rather than slicing across all customers blindly without accounting for the natural cycle that a customer undergoes.” - Wikipedia
Top resources on cohort analysis
Useful blog posts, videos and slideshares on cohort analysis
- The Definitive Guide to Effective Cohort Analysis
- Cohort Analysis: What it is and Why it's Friggin' Awesome! (Video)
- The Case for Cohort Analysis and Multi-Touch Attribution Analysis
- Cohort Analysis: An Introduction - Whiteboard Wednesday (Video)
- How to use cohort analysis to improve customer growth retention
- Chartio Webinar: How To Crush Your Q2 Goals Using Cohort Analysis (Video)
- The Easiest Guide to Cohort Analysis (including popular use-cases)
- Use this spreadsheet for churn, MRR, and cohort analysis (Guest Post)
- Optimizing Sales Funnels With Cohort Analysis (Video)
- What Marketers Need to Know About Cohorts
- 8 Big Ecommerce Marketing Questions Cohort Analysis Can Answer
- Cohort Analysis: The Single Most Powerful Report in Google Analytics
- How to Use Cohort Analysis to Reduce Churn and Make Better Product Decisions
- Cohort analysis: Retention Rate Visualization with R
- Cohort Analysis in Tableau
- Cohort Analysis That Helps You Look Ahead
- Cohort Analysis: A (practical) Q&A
- Using Cohort Analysis for Conversion Optimization
- The Most Comprehensive Cohort Analysis Guide In The Universe IMO
- How To Run A Cohort Analysis In B2B Marketing
- Simple Cohort Analysis in Google Sheets (SlideShare)
- Using Cohort Analysis & Enhanced eCommerce to understand user's behavior
- Cohort Analysis: The Key to Improving User Retention for Your App
- Startup Lab workshop: Cohort analysis (Video)
- Growing Growth: Perform Your Own Cohort Analysis with This Open Source Code
- How To Use Cohort Analysis for Better Workforce Decisions
- 3 Steps To Better Holiday Insights With Cohort Analysis
- Are cohorts the future of public company analysis?
- Peter Engelbrecht, CEO, Firmafon - Not every sale is a good sale (Video)
- How to perform cohort analysis using Tableau or Excel
Quora questions on cohort analysis
- Is there a tool a non-tech startup can use to perform Cohort analysis
from Microsoft Excel or Google Sheets? (4 answers)
- What are some best practices when using cohort analysis? (4 answers)
- What is a cohort analysis? (15 answers)
- Do restaurants use cohort analysis to assist in converting
new customers to regulars? (8 answers)
- How do I filter my Google cohort analytics report based
on the location of my visit? (1 answer)
- How can cohort analysis help me in determining if my
advertising spend is too low or too high? (3 answers)
- Is the Google Analytics 90 days cohort analysis
limit a major issue in adopting GA for retention analysis? (2 answers)
- What are good ways to visualise a cohort analysis? (7 answers)
Any resource missing from the lists above? Write them in the comments below so I can review and update.