I still remember the day I first heard about MeasureMatch like it was yesterday. I was sitting in a coworking space in Chiang Mai, Thailand as a new digital nomad. My friend Roderick came up to me and told me about this site called MeasureMatch and suggested I check it out.
That fateful day was 18 months ago and since then I've generated tens of thousands of dollars as an expert on the MeasureMatch platform. In fact over 60% of my income as an analytics consultant over the last 12 months has come from MeasureMatch. I wouldn't be typing this blog post from Da Nang, Vietnam if it wasn't for MeasureMatch.
In this post I'm going to cover the basics of the MeasureMatch platform, why I believe James and Tom, the founders of MeasureMatch have positioned themselves brilliantly, and how experts and companies can benefit from the platform.
As a nice bonus James has recorded a video in which he answers some questions I sent him on the history, and future, of MeasureMatch. Make sure you check that out below before diving into my review.
MeasureMatch is a marketplace which connects businesses that need highly specialized services, with experienced specialists.
What differentiates MeasureMatch from sites like Freelancer.com, PeoplePerHour and other freelance marketplaces is how it positions itself and it's vetting process.
MeasureMatch has positioned itself brilliantly as the place for businesses to find the best data, operations and enterprise software specialists out there.
The platform has thousands of experts covering a wide range of disciplines but the emphasis is very much on data, operations and specialized enterprise solutions like SalesForce, HubSpot, Tableau and many others.
MeasureMatch does an awesome job of showcasing their experts and their skills and expertise.
After visiting MeasureMatch's website for the first time I decided I had nothing to lose and signed up to the service. To my surprise I was informed that my application would need to go through a vetting process.
A few days later I hopped on a call with James and had a mini-interview in order to join the platform. This might turn off some people but I was very impressed and happy that James had this process in place.
A marketplace ecosystem is delicate and James has done an amazing job at making sure the quality of the marketplace remains high.
I've worked with 10 different companies around the world through the MeasureMatch platform and every one of these clients has been a pleasure to work with.
MeasureMatch has done a great job in building out a clear funnel for both the companies looking for help, and the experts that can provide that help.
Once a new project brief goes live on the platform MeasureMatch sends out an email to its experts. I love receiving these emails and it always puts a big smile on my face.
Below is an example of a recent email promoting a new project on the platform.
The expert can then log into the platform, go over the project brief and submit an expression of interest (EOI) to the individual that submitted the project. 9/10 times this is a major decision maker and the person you'll work directly with on the project.
If the "buyer" accepts your expression of interest then you can start a dialog. At this point I like to get on a call and discuss the details of the project with the contact.
Once that call is completed and the contact wants to move forward then I'll submit a detailed proposal through the MeasureMatch platform. MeasureMatch has done a great job in improving this piece of the platform over the last 12 months.
Included in the proposal are the deliverables, pricing, any special terms (like asking for a percentage of the project upfront) and other details relating to the project.
Once the contact has accepted the proposal the contract is locked and you're off to the races.
MeasureMatch has made the process very easy and it takes a lot of unnecessary stress and admin work to get large contracts in front of series businesses. For an analytics consultant it's a dream.
Every expert that joins MeasureMatch has their own profile which can be customized. The profile focuses on the skills and expertise of the expert which aligns with MeasureMatch's positioning and brand.
A nice touch is the client feedback section which allows the expert to build up a reputation on the platform and gather useful feedback.
I've purposefully blacked out the names of the clients in the image below to protect their privacy.
The main reasons I think MeasureMatch is going to do incredibly well is because of three major trends I see picking up speed in the coming years.
The number of quality SaaS tools has exploded over the last few years and companies are adopting more and more specialized tools.
Peter Reinhardt, the founder of Segment, just started "The Platform of Independents" movement which is helping to shine a light on this trend and I believe Peter's philosophy will be proven right in the long run.
As a company adopts more tools there is a growing need to have easy access to individuals who specialize in these tools. In many cases this falls on someone internally that needs to learn how to provide ROI from this new tool.
It's much easier to buy a new piece of software than train someone on how to use it correctly.
The idea of pumping money into a company to grow at all costs is getting more and more push back. The WeWork debacle was a catalyst and I don't think this case study will fade into memory so quickly.
I believe companies will be forced by shifts in the VC market to put more emphasis on growing smarter. This will result in a more openness towards hiring specialists that can help a company better leverage their existing toolbox and infrastructure.
MeasureMatch is positioned brilliantly to be the gateway for companies to tap into this global resource.
MeasureMatch's Technographic Match is proof that the company sees this opportunity and wants to take full advantage of it.
More and more companies are embracing the concept of working remotely. It's still amazing to me that companies like Zapier and Invision have hundreds of employees and no office space.
As more companies shift towards a remote workforce they will naturally become more open to working with experts half a world away. The companies that have embraced the fully-remote model have understood the power of not limiting your recruiting pool to within your own borders.
This concept will become the norm sometime in the next 10 years and MeasureMatch will be positioned perfectly as a way for companies to quickly find the right resource for their needs.
One of the most recent additions to the MeasureMatch platform is Technology Vendor Hubs. The idea in a nutshell is for MeasureMatch to act as a bridge between different technology vendors and the experts that work with these technologies.
Just think how large and disorganized this ecosystem is and the opportunity for a player to step in and create some order. This is exactly what MeasureMatch is doing and I love it.
Imagine considering yourself an expert in Amplitude and being able to tap into a never ending source of work helping companies that use the solution. This is just one use case for the value that the MeasureMatch platform will provide to experts, and technology vendors moving forward.
The technology ecosystem is changing daily but MeasureMatch has positioned itself beautifully as an anchor that can create some stability and help the numerous players leverage one another.
I'm excited to see where things go.
Thanks for reading and if you have any questions on the MeasureMatch platform, please feel free to comment below.
You are also more than welcome to schedule a call with James, the founder of MeasureMatch via his Calendly - https://calendly.com/jamespsandoval/project-bi-reader-calls